The Farmer Veteran Coalition has received a license to take the Homegrown by Heroes label national. The label has been a promotional campaign in Kentucky featuring a logo for veteran produced farm goods since last January. The Homegrown by Heroes label shows a saluting service member with an American flag in the background and allows consumers to provide support directly to farming veterans.
Michael O’Gorman, executive director of the Farmer Veteran Coalition, says he hopes “anybody can go into a market of any size and pull something off the shelf and say, ‘That was grown by a military veteran.’”
“We really feel like it’s going to be a tremendous help to the farming careers of the men and women we’ve been working with,” he added.
The marketing campaign has seen significant success in Kentucky and will soon be on shelves and farmers markets across the country.
The Farm Credit System announced a $250,000 commitment to help FVC take the logo national. The contribution is supported by Agribank of St. Paul, Minn.; AgFirst of Columbia, S.C.; CoBank of Denver and Farm Credit Bank of Texas, based in Austin.
The initiative drew bipartisan support from two prominent Kentucky Republicans, U.S. Senate Minority Leader Mitch McConnell and U.S. Rep. Andy Barr; and a pair of top Democrats, U.S. Rep. John Yarmuth and Louisville Mayor Greg Fischer.